Choose Tap aims to promote the benefits of drinking tap water as part of a healthy lifestyle and as a positive alternative to bottled water.
More than a billion people worldwide do not have access to safe drinking water - but sometimes in Australia we take our quality tap water for granted.
We spend more than $600 million a year on bottled water, which is not only putting greater strain on the environment, it's an expense we could easily avoid.
Australia's tap water is amongst the purest in the world. So buying bottled water is almost as absurd as buying bottled fresh air.